Westin + Combo
Westin is a chain of hotels and resorts dedicated to giving their clients comfortable and pleasurable experiences. Westin hotels offer high end accommodations and are known for their exotic locations. They are recognized for providing sophisticated service for their wide range of customers. We designed the new signage for the Lagunamar Westin complex in México.

How did we get started?
We began by researching the features of the Westin complex and by studying its’ architecture. Westin had achieved the feel of a little Rationalist city using materials, nature, dimension and construction design. Its’ sheer size made it necessary to propose a very clear design for the signs, to ensure their visibility during day and night.

What were we looking for?
We wanted to give the brand continuity. We wanted to respect and relate to the minimalist shapes of the complex and to reproduce motifs in its design. Above all, functionality was our guiding principle.

How did we do it?
We utilized all the available open spaces of the complex and designed the signs with eye-catching but minimalist typography, colors and textures. The signs were visible from a distance, and spot lights were placed strategically to keep the signs visible at night. Imagining that people would use these easily recognizable and convenient places to meet up, we worked off a concept that was functional but also innovative.

What did we achieve?
The plaques and signs we designed work within the system of the complex. They are cohesive in their environment and they support each client’s brand experience, strengthening the brand’s overall value.