Todo Noticias + Combo
The news signal TN was born in 1993 with the aim of position itself as a serious, responsible and credible news channel in Argentina. Today, with more than 10 years of experience and several awards, it is the mostly seen news signal of the country. In Combo we planned the launching of the new image, which pillar was to translate the attributes of this new kind of journalism to an accesible and friendly code.

How did we get started?
TN needed to reposition the brand in the market because it didn´t reflect the expertise and the style that the signal gained within the years, so it was necessary to aligned the brand to its trajectory and experience.

What were we looking for?
Our aim was to create informative and representative pieces, taking the most advantage from the VIZRT technology. We created a new information system organized according to the content´s hierarchies and priorities. On the other hand, we designed the look & feel to be a visual conector to the brand audience.

How did we do it?
Together with Gizmo, we worked in the repositioning of TN. We made a restyling starting from the attributes of the brand personality. We created information devices aligned to the new image, that answered to the higher technological standards and that combined new ways to get close to the audience.

What did we achieve?
We worked in the research of the new brand attributes that we wanted to capture, not just "on air" but also in the restyling of the logo and its behaves (off air and on line). We got involved with the technological aspects and we found the potential that the VIZRT technology offered. We created highly functional pieces. The look and feel project on the new technology, turn out to be a branding work where we worked over the TN brand and its information devices, analyzing and reformulating them. We created a solid brand, with personality and future.