Unilever +Combo
Unilever is one of the most important mass consumption companies in the world. Its objective is to make consumers feel and look good and to help them make the most out of their lives. Unilever chose us to design a warm-up campaign to get university students interested In Unilever and their products.

How did we get started?
Unilever wanted to establish a closer relationship with university students. This demographic is a huge consumption sector, but is often unaware of how many Unilever brands they consume regularly.

What were we looking for?
Our objective was to generate a viral communication strategy to be launched from within the universities. By sponsoring a funny interactive internet contest, the participants would meet the company behind the products students regularly choose. The tagline “Behind each of our brands you have a story to tell”, invited the participants to use their imagination freely to write a funny story, and to generate a bond between them and Unilever.

How did we do It?
We created myphotocomic, an online contest in which the participants can tell a story with photographs, just like a storyboard. The story must use one of 12 selected Unilever brands as the main character. The participants take 3 photographs, upload them to the site and then write an accompanying story. The final photocomic winner gets a trip to New York City for himself and 2 friends.

What did we achieve?
Myphotocomic.com.mx was a young and fun proposal, and the design and interface inspired virtual communities. The project achieved success: hundreds of students uploaded their photocomics and thousands of other students went to the site to vote for them.