Ferrocement + Combo
Ferrocement is a brand leader in the design and development of industrial floor systems and chemical products for the construction industry. Leading the local market in floor production, Ferrocement wanted to position itself as a pioneer brand, offering engineering solutions with a high aesthetic value. Ferrocement trusted us with the design and repositioning of their brand. Their main goal was to show their management systems and the quality obtained using them.

How did we get started?
Ferrocement led the market with their floors and products for the construction industry, but the company needed a new communication strategy. They wanted to build a new image that represented the continuing growth of the enterprise.

What were we looking for?
Our objective was to promote a new category of business and to insert it into the market. We defined those categories as the industrial floor division and as a complete line of chemical products for construction and industrial maintenance. We achieved this objective implementing a communication strategy that identified each of these categories with the complementary and innovative tools within the sector.

How did we do it?
We developed the brand using website support, with online applications allowing the user to generate a product and price list, to be executed by the Ferrocement Online Sales Department. The strategy projected into local and regional levels. All the units of the company have been restructured and the products now have a high level of service and quality.

What did we achieve?
We gave Ferrocement a fresh image and created innovative tools for their web users. We also designed a new look for their packaging and graphic pamphlets that promote the products and their applications. With these new tools, we succeeded in repositioning the brand both locally and regionally in order to place the company at the same level as their products.