Chandon + Combo
The Chandon Winery is the first subsidiary of Moet Chandon outside France. Moet & Chandon belong to the worldwide group LVMH, owner of luxury brands like Môet Hennessy y Louis Vuitton. The main values of the brand are the creativity and the innovation, the quality and the excellence, and its purpose is to keep the image their own brands with passion and dedication. The group works as an "entrepreneur" and makes an effort to be the best one. We developed the brand strategy for the campaign: we created the brand voice and the creative concept.

How did we get started?
With the aim of holding the brand values and continue with the brand position as one of the leader wineries in the market, Chandon needed to launch a campaign to keep alive the relationship between the consumers and the broad range of their products.

What were we looking for?
Considering the growth of the company and its expansion towards new and highly competitive markets, we emphasized in the institutional magnitude of Chandon Winery as a guarantee of all its products. The brand needed a global branding work in order to generate a bigger sense of belonging for the products, with the real expertise of the mother brand.

How did we do it?
We created a campaign concept to highlight the products of the winery in the supermarkets chains of the ABC1 segment, in the city and on the outside. The concept of the strategy was to emphasized on the products: "When you take one of the products of Chandon winery, you are taking a good moment". The campaign claim was "Moments". The mechanics of the campaign consisted in a promotional stage, intervening the sell context and the packagings. We also generated a post-sell stage with a real time online support and in the stores.

What did we achieve?
The campaign claim worked as an invitation to live Chandon in every special moment. On the other hand, the intervention in a highly popular sell place, like supermarkets, generated a new way to get in touch with the consumers.