América Pampa + Combo
América Pampa is an agricultural land developing enterprise with 4 branches of business: agriculture, stockbreeding, real estate and industry. It is a new brand, but was founded over 100 years ago as a family-owned general supply business called “The Heirs of German Alvarez”. It is a recognized company that had been viewed at times as exploitative to the land as it grew and prospered, and eventually expanded into other sectors such as cultivation and distribution.

How did we get started?
The biggest challenge that we face was to respect the values the family had built into their business through the years, while creating the new brand. As the family business grew, it extended itself to incorporate more people into the working team. The company needed to morph from a family brand to a corporate one. We discovered how to tell the story behind the brand name that became too small.

What were we looking for?
We implemented a special communication strategy that would express how America Pampa represents a social movement. This strategy was aimed at América Pampa’s broad audience, and was based around customized service designed to suit the diverse interests of each sector of the companies public.

How did we do it?
Taking into account the personality of América Pampa and the exciting story of the Alvarez Family, we found its’ integral image and voice. Dedicated to its’ work, America Pampa offers its’ employees and clients commitment, quality and enthusiasm. Building economic and social confidence, it is a brand that can be described with words like creation, birth, growth, strength and seed of life. We launched América Pampa as a brand that creates with the earth itself.

What did we achieve?
We gave América Pampa the communication tools to tell the world who they are and what they do. We designed its’ corporate image, institutional brochures, stationery and most importantly, we exploited its’ personality, showing off the maturity the company had worked hard to achieve. These changes strengthened América Pampa the brand, and the company. It raised its’ standards of work, hired professionals from different fields, updated its’ technical resources and improved its’ rate of production. Now, after a short time the brand is considered trustworthy and continues to connect with people through shared values.