Carolina Borracchia is a graphic designer graduated from the University of Buenos Aires (UBA) and one of the founder partners of Combo Brand Agency, where she works in the Brand Personality Strategies area. As a researcher, she manages her own project called "Emotional Branding: the bond between people and brands" at the Faculty of Arquitecture, Design and Urbanism (FADU) in the UBA (www.brandingemocional.com.ar).

Besides her dedication to the branding world and the research activities, she is head of department of the subject "Branding" at the Belgrano University and the Rosario National University. She has also written several articles about branding for specialized magazines and local newspapers.